DREMY_ARCO

Reimagining ARCO Fair through Architectural Innovation

In 2017, an academic endeavor undertaken by students from the Department of Architectural Projects (DPA) at the Higher Technical School of Architecture of Madrid (ETSAM) delved into the realm of architectural innovation with a focus on the ARCO Fair in Madrid. Under the guidance of esteemed professors Federico Soriano, Pedro Urzaiz, Álvaro Soto, Borja Lomas, and Pedro Pitarch, this research aimed to explore possibilities for enhancing the material and spatial aspects of the fair.

The project sought to challenge the existing exhibition order of the ARCO Fair by proposing alternative and interdisciplinary approaches. Through a series of open-ended and cross-disciplinary investigations, the students aimed to foster diverse readings of the fair, accommodating the needs and perspectives of various stakeholders, including users, galleries, and visitors.

Led by a team of dedicated professors, the students embarked on a collaborative journey to generate innovative proposals that would redefine the ARCO Fair experience. Drawing from diverse architectural perspectives and methodologies, the project aimed to provoke critical discourse and inspire fresh insights into the potential evolution of the fair.

The culmination of this academic endeavor resulted in a comprehensive collection of proposals and insights encapsulated within a book format. These proposals not only envision tangible changes to the material and spatial aspects of the fair but also spark contemplation on the broader implications for exhibition design and visitor experience.

Through their collective efforts, the students and professors involved in this project have demonstrated the power of architectural inquiry to provoke thought, foster collaboration, and inspire innovation. By reimagining the ARCO Fair through diverse lenses, they have opened new avenues for exploration and dialogue within the realm of exhibition design and architectural practice.

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